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Nielsen BuzzMetrics is the global measurement standard in Consumer-Generated Media. With solid data-mining technology, superb research and Nielsen’s unrivaled experience in media measurement and client services, we help today’s companies, brands and business professionals better understand the influence and impact of CGM on products, issues, reputation and image.
challenge
Nielsen BuzzMetrics creates tons of content on Consumer-Generated-Media. In fact, the management team is filled with thought-leaders that are recognized experts in leading industry publications and are speakers at conferences around the world. Nielsen BuzzMetrics required a content management platform that was easy-to-use and allowed for instant adding, editing, deleting and sorting of pages, text, media and downloadable files.
metaphor's solution
metaphor's editspot (cms) platform really allows the Nielsen BuzzMetric staff to be independent. The team can publish content to the Web as quickly and easily as crafting an email. The system provided was so easy to manage that Nielsen BuzzMetrics decided to employ another version of editspot for their intranet's digital briefcase.
“metaphor is a first-rate firm. They have great tools, great people, and a spot-on philosophy of what’s needed to achieve branding success in today’s dynamic marketing environment. I have every intention of continuing to use their services.”
– Pete Blackshaw
Chief Marketing Officer
Nielsen BuzzMetrics
